Marketing is often exploitative. It shapes expectations, takes the money and often leaves a feeling of disappointment.
I appreciate good service and quality products and I am willing to pay a fair price for them when I need them. When I do not need them, I prefer to be left alone.
What I cannot bear at all is extravagance, especially extravagant claims, pretentiousness and the associated superficiality. Quality is not extravagance when it is enjoyable to all the senses and is not wasteful, exploitative or unhealthy.
Avoiding pretensions can sometimes be difficult when buying something to eat. Anything sounding contrived is probably not as good as claimed. But pretension sells and I am not buying. All pretension is mediocrity.